LAKE VIEW GEAR PHILOSOPHY
Work Smart
Whatever your occupation, your passion or your commitment, do it well and be the best. Rule 1: Work Smart so you have the time, energy and curiosity for invigorating exploration & experiences
Play Hard
LIVE A LITTLE, for crying out loud. Life is too short to be bound by our fears or burdened by our obligations. Rule 2: Play Hard! You earned it. Chase your passion for fun and adventure
Relax and Enjoy
BALANCE. Take time to smell the mountain air and the beauty around you. Rule 3: Relax and enjoy. Take a pause to reflect and recharge, so you can execute on rules 1 & 2. You deserve it.