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LAKE VIEW GEAR PHILOSOPHY

Work Smart

Whatever your occupation, your passion or your commitment, do it well and be the best.  Rule 1:  Work Smart so you have the time, energy and curiosity for invigorating exploration & experiences

Play Hard

LIVE A LITTLE, for crying out loud.  Life is too short to be bound by our fears or burdened by our obligations.  Rule 2:  Play Hard!  You earned it.  Chase your passion for fun and adventure

Relax and Enjoy

BALANCE.  Take time to smell the mountain air and the beauty around you.  Rule 3:  Relax and enjoy.  Take a pause to reflect and recharge, so you can execute on rules 1 & 2.  You deserve it.